Normcore Signature Shampoo by Amika.

A sulfate-free shampoo that's packed with vitamins antioxidants for soft nourished hair.

WHAT IT IS:
Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished soft hair.

WHO IT'S FOR:
Fine to medium hair types 1-2c

WHY IT'S SPECIAL:
It’s called ‘signature’ for a reason…packed with a cocktail of vitamins antioxidants, this lathering shampoo results in clean, soft, nourished hair.
- Leaves hair 7x more conditioned*.
Coconut acid - provides excellent lathering conditioning.
- 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.
*clinically proven when using shampoo conditioner together as a system.
**Based on a consumer at-home test of 51 participants.

Free From:
Sulfates, parabens, phthalates, mineral oil, and petrolatum.